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Saturday, February 5, 2011

Argument in "Hip Hop Sees No Color"

The author, Leslie Grinner, argues that the SCWAMP model can be used to examine the main ideologies in the culture of this country. The SCWAMP model (straight, Christian, white, able bodied, male, and property owning) serves as a guide to the attributes that we value most in our culture. Many media representations, including the film analyzed in the article, include examples of these six attributes. The film, Save the Last Dance, is deeply analyzed for it’s reinforcement of these ideals.

While Save the Last Dance markets itself as a multicultural film whose main themes are acceptance and being oneself, all of the SCWAMP traits are present in it. At its core, this film is a heterosexual love story between the main characters Sara and Derrick, thus highlighting Grinner’s first element of “straight”. Christian ideals of morality hold Sara and Derrick at a higher level than their peers. Sara is depicted as sweet and innocent, especially when compared to the other dominant females in this film. Derrick’s sister, Chenille, is a single teen mother and his ex-girlfriend, Nikki, is shown as overly sexual and aggressive. Derrick is held higher because the other males that he associates with in the film are “thugs” who are either drug dealers or extremely violent.

All of the successful characters in this film follow the “white” norms. Sara is obviously white and Derrick is told in the film that he has forgotten where he had come from. He strives for higher education, a career, and an overall better life for himself. Grinner points out that “Derrick is a Black man, but he values whiteness as the ideal”. Many of the black characters in the film are depicted a certain way and being black in general seems to have its own set of characteristics as pointed out in the author’s statement, “the film defines Blackness in a certain way, with poverty, drug abuse, and violence at its core”. Save the Last Dance is obviously a movie about dancing so being able-bodied is valued.

Derrick teaches Sara “hip hop culture” throughout the film including ways to walk, dance, and sit. The things that he teaches her are all modeled after a very male way of doing things. For example, he teaches her to walk with almost a limp which is a very manly way to walk. Also, a woman’s association with a man is what makes her successful in this film. The last attribute of the SCWAMP model, property owning, is exhibited in the focus on social class in this film. The main characters are all living in the “ghetto” and are trying to find a way out.

Grinner’s analysis of this film strongly reflects the dominant ideas that our culture has about what is “good” and what is “bad”. Many of the themes and points in this film are rooted in the values of mainstream society. The author does a good job at pointing out these connections and really breaking the movie down into the basics of it. For a movie that claims to be all inclusive and sending a powerful message, it almost makes itself hypocritical when you take a deep look into it.


About 3 minutes into this clip is the scene where Sara learns to walk, sit, and dance

Tuesday, February 1, 2011

Reflection: Media and Ideology

On page 163 of Croteau’s article, he states that “In essence, the
accumulation of media images suggests what is “normal” and what is
“deviant.” This articulation is accomplished, in large part, by the fact that
popular media, particularly television and mass advertising, have a tendency
to display a remarkably narrow range of behaviors and lifestyles,
marginalizing or neglecting people who are “different” from the mass mediated
norm.”
So many advertisements, commercials, and television shows depict what their creators see as the “norm”. They want viewers to believe that unless they use specific products or look a certain way; they will ultimately be an outcast of society. If a person does not have the latest fashions, the nicest car, the perfect life, then there is no possible way for them to fit into the mainstream and have a happy existence.

Teenagers and young people are no longer encouraged to be individuals. They cannot dress how they want, be interested in whatever they want, or do anything that does not “fit in” with their peers. Television shows and ads show them how they need to be if they want to be accepted. Mass media and popular culture create their own little perfect world that they want everyone to fit in. Being unique is no longer celebrated but is ridiculed and seen as an excuse to ostracize certain people. Television does not depict anyone who is different in any way; those people are saved for the Jerry Springer show or Maury.
It is sad to think that many of the upcoming generations will feel the need to make themselves into something they see on TV or in the magazines. Jersey Shore, Skins, or Teen Mom are the role models that these kids have. Partying, being promiscuous and just being overall irresponsible is what the media is telling teenagers is the “norm”. Is that the message that we really want to convey? Do we really want to advocate being “normal” if that what it means?

Mean Girls Clothing Rules

Thursday, January 27, 2011

Introduction

Hi, my name is Amanda and I am in my last semester here at RIC. I will be graduating in May with my degree in mass media communications. So far, this semester has been pretty easy. Most of my classes were canceled due to snow but I’m sure the semester will get much harder as it goes on. When I’m not in school, which isn’t very often, I like to travel. I just came back from Florida last week. I also like to spend time with my friends, family, and my three dogs. I am very interested in theater and photography. I work at Trinity Repertory Company so I am lucky enough to be surrounded by theater all day. I am really looking forward to this course and I think it should be fun.