Reflection: Media and Ideology

On page 163 of Croteau’s article, he states that “In essence, the
accumulation of media images suggests what is “normal” and what is
“deviant.” This articulation is accomplished, in large part, by the fact that
popular media, particularly television and mass advertising, have a tendency
to display a remarkably narrow range of behaviors and lifestyles,
marginalizing or neglecting people who are “different” from the mass mediated
norm.”
So many advertisements, commercials, and television shows depict what their creators see as the “norm”. They want viewers to believe that unless they use specific products or look a certain way; they will ultimately be an outcast of society. If a person does not have the latest fashions, the nicest car, the perfect life, then there is no possible way for them to fit into the mainstream and have a happy existence.
Teenagers and young people are no longer encouraged to be individuals. They cannot dress how they want, be interested in whatever they want, or do anything that does not “fit in” with their peers. Television shows and ads show them how they need to be if they want to be accepted. Mass media and popular culture create their own little perfect world that they want everyone to fit in. Being unique is no longer celebrated but is ridiculed and seen as an excuse to ostracize certain people. Television does not depict anyone who is different in any way; those people are saved for the Jerry Springer show or Maury.
It is sad to think that many of the upcoming generations will feel the need to make themselves into something they see on TV or in the magazines. Jersey Shore, Skins, or Teen Mom are the role models that these kids have. Partying, being promiscuous and just being overall irresponsible is what the media is telling teenagers is the “norm”. Is that the message that we really want to convey? Do we really want to advocate being “normal” if that what it means?

Mean Girls Clothing Rules